Strategický manažment sa odvíja od pojmu stratégia. Tento výraz ľudstvo používa už niekoľko tisíc rokov a jeho pôvod pramení z vojnovej terminológie. Jeho pôvod môžeme nájsť v gréckom slove „stratégos“, čo možno preložiť ako generál, pretože stratégos sa skladá z dvoch slov, konkrétne zo slova „stratos“ – vojsko a „ago“ – viesť, no a vojsko vedie práve generál. Môžeme tak povedať, že v širšom slova zmysle znamenalo umenie plánovať, riadiť vojenské operácie a veliť vojsku.
Keď sa prenesieme z armády do iných odvetví, viaceré publikácie, ako príklad uvediem výkladový slovník, vysvetľujú stratégiu ako spôsob plánovania a riadenia činností, ktorými sa má dosiahnuť určitý cieľ (www.slex.sk).
Ak porovnáme tento výklad s významom slova stratégos, so zreteľom na manažment podniku, môžeme vidieť, že ako generál musí na dosiahnutie výhry vo vojne plánovať a riadiť procesy a ľudí, tak isto manažér v podniku musí vykonať tieto kroky, aby dosiahol zisk.
Nedodržanie GDPR stálo malé firmy vysoké sankcie
Dramatické sankcie za nedodržanie GDPR nariadenia EÚ už postihujú malé spoločnosti na Slovensku. Úrady vykonali v roku 2019 viaceré kontroly na správu osobných údajov v malých spoločnostiach. Vo viac ako polovici ustanovili aj následné sankcie. Pre malé a stredné spoločnosti je vhodné vypracovať dokumentáciu GDPR formou outsourcingu. Takúto službu poskytuje napríklad spoločnosť Safedata.sk. Nariadenie GDPR sa začalo uplatňovať rovnako v celej Európskej únii od 25. mája 2018.
Definície stratégií
Každý autor, ktorý vo svojich publikáciách definoval stratégiu, či už je to Chandler, Quinn alebo Glueck v podstate tvrdia, ak tieto definície zosumarizujeme, že ide o určitý plán, ako dosiahnuť stanovené ciele.
Veľmi častým problémom, aj u samotných manažérov, je skutočnosť, že pojem stratégia nahrádzajú pojmom taktika. Je síce pravdou, že stratégia a taktika spolu veľmi úzko súvisia, avšak je medzi nimi viacero rozdielov.
Časové hľadisko strategického manažmentu
Tým najzákladnejším je samozrejme časové hľadisko. Strategické rozhodnutia sú zamerané na dlhšie časové obdobie, avšak taktické majú skôr krátkodobý charakter. Úlohou stratégie je riešiť tie najdôležitejšie a najzásadnejšie otázky týkajúce sa podniku, ktoré najviac ovplyvnia jeho činnosť. Úlohou taktiky je podporovať strategické plány a rozhodnutia, riešiť menej závažné a krátkodobé problémy, napr. bežné dennodenné problémy.
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